Good Fuel Co. is a local merchant purveying unique athletic brands from around the world. We exist to connect athletes and adventurers with fine products that will help them enjoy the good things in life and go the distance.

Good Fuel Co. only works with the best, sourcing products from people who are contagiously passionate about their craft. Our makers range from the pristine, organic food capital Denmark to the world-renowned textile mills of Milan Italy. All products not only look good, but also perform to the most exacting standards. ‘Technical testing’ for us means fruit & nut bars that survive frontline military conditions under extreme temperatures, or wonderfully comfortable socks loved by ultra-runners and Iron distance triathletes.

Good Fuel Co. partners with like-minded independent retailers to bring these amazing products to people in Australia and New Zealand. We love working with local businesses who believe good things take time, prefer quality over quantity and enjoy the good things in life.

If you are (or know of) a shop, cafe or studio that’s interested in carrying our range, please get in touch.

Good Fuel Co. passionately believes in the long-term benefits of greater participation in cycling, running or trekking, regardless of age or level: young or old, recreational or elite. We strive to share with others a lifelong love for healthy living and the outdoors.